Gergana Gocheva

Bulgarian-born designer, Gergana Gocheva, specializes in brand building and UI design. By juxtaposing her European cultural heritage with local influences, she has built an expansive portfolio showcasing her unique experience and viewpoint through data-driven, inclusive, human-centered design.

Her experiences as a graphic designer working at Doner Partners LLC, along with her contributions as Director of Design for Flyover, a non-profit art organization based in Detroit, have further elevated her professional practice.

Gergana has helped numerous Detroit brands find their voice and personality. She has also worked with global and national brands such as Tylenol, Harman Kardon, JBL, Nutrisystem, Lubriderm, Listerine, Nature's Bounty, Cinemark, Penn National Gaming, Fairlife, Pilgrim's Pride, UPS, and more. 




2020 409 Gallery, solo exhibition

Presented: Transfiguration, painting series


2020 Amateur Hour, group exhibition

Part of Detroit Month of Design

Presented: Time by Stills, video installation

2020 Hatchback 14, group exhibition

Presented: Genesis, small-scale sculpture

2020 ShowLTUCoAD, online exhibition

Presented: Time by Stills, short film

2018 Neue Part Service, public art installation

Noel Night in Midtown, Detroit

2018 A210 Gallery, group exhibition

Presented: A Window to the Mind:

Stereotypes, film photography series

2019 Silver D Award for Advertising

Category: Craft

Awarded for: Detroit Public Theatre

2019 Silver D Award for Advertising

Category: PSA

Awarded for: Detroit Public Theatre

2020 Chairman Award

Category: Video

Awarded for: Time by Stills, short film