About
Gergana Gocheva
Bulgarian-born designer, Gergana Gocheva, specializes in brand building, visual identity and publication design. By juxtaposing her European cultural heritage with local influences she has built an expansive portfolio showcasing her unique experience and viewpoint through data-driven, inclusive, human-centered design.
Her experiences as a graphic designer working at Doner Partners LLC, along with her contributions as Director of Design for Flyover, a non-profit art organization based in Detroit, have further elevated her professional practice.
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Gergana has helped numerous Detroit brands find their voice and personality. She has also worked with global and national brands such as Tylenol, Harman Kardon, JBL, Nutrisystem, Cinemark, Penn National Gaming (L'auberge and Ameristar), Fairlife, Pilgrim's Pride, Just Bare, UPS, Allegheny Health Network and more.
Exhibitions
Awards
Press
2020 409 Gallery, solo exhibition
Presented: Transfiguration, painting series
2020 Amateur Hour, group exhibition
Part of Detroit Month of Design
Presented: Time by Stills, video installation
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2020 Hatchback 14, group exhibition
Presented: Genesis, small-scale sculpture
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2020 ShowLTUCoAD, online exhibition
Presented: Time by Stills, short film
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2018 Neue Part Service, public art installation
Noel Night in Midtown, Detroit
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2018 A210 Gallery, group exhibition
Presented: A Window to the Mind:
Stereotypes, film photography series
2019 Silver D Award for Advertising
Category: Craft
Awarded for: Detroit Public Theatre
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2019 Silver D Award for Advertising
Category: PSA
Awarded for: Detroit Public Theatre
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2020 Chairman Award
Category: Video
Awarded for: Time by Stills, short film